Side Hustle

illūm

Started in 2015, illūm sought to spotlight great stories. Today, illūm as a brand is on the backburner.

However, if you are looking to partner on a side-project, I would be happy to partner with you.

By the end of 2017 there was a merging of my side projects with illūm and my full-time work. This ultimately caused a blurring of what illūm was responsible for and what I was doing as "Thomas Clapper" for each company.

This website is meant to be a comprehensive portoflio of all of my combined work.

Explore my Work >

See our film work

Stats

  • 2015

    Year founded
  • 10+

    Brands impacted
  • 3

    Film Festival Awards

Curious about our history?

Started by Jake Enslin and Thomas Clapper, illūm was established because great brands deserve to have their story highlighted. From food delivery, higher education, fashion, and even dog breeding, illūm has worked across a variety of industries.
in 2020, illūm decided to take a break for Jake and Thomas to focus on their full-time work.
illūm

Major Projects

Crown College
Crown College originally hired illūm as a contractor before I moved into full-time work in the marketing department. I worked on a variety of vidoe projects for the college.

Watch #wearecrown >

Explore the Room + Board Experience >
FishGirl
Branding/Video/Website/
Package Design

Fishgirl Seafood was a seafood delivery startup near Seattle. Fishgirl tasted “fresh” fish that they found in the local grocery store and realized there is something better. With the right connections, Frank was able to procure fish that had been caught and deep frozen within seventy-two hours, making the best tasting fish possible.Fishgirl approached illūm to create the marketing plan for the new company and then implement the plan. The project included:

- Updated Branding
- WebsiteSupporting
- Lifestyle Photos
- “How to Cook” video series
- Custom labels and packaging
- Print material
- Email campaigns through Mailchimp
- Internal documents
Ethizo Commercial
Script/Preproduction/
Production/Editing


ethizo is a groundbreaking app ecosystem that allows doctors more freedom to work with patients by automating the paperwork portion of their practice. illūm was approached to create a short teaser that could be used at national conferences and shown to investors.

illūm worked hard to provide ethizo with the right messaging, actors, and edit to make an influential commercial for future users and investors.

Watch the film >
First Wedding Band Commerical
Producer/Writer/
Cinematography/Editing

illūm first contracted with First Wedding Band to provide educational videos to help consumers understand the differences in wedding band materials, build, diamonds, and everything else related to purchasing a wedding band.

A few years later they took a giant leap to provide a new shop-at-home experience just as that was becoming a national phenomenon.We worked with the owner, Riatas, to produce a script that was both explanatory of the newer concept as well as emotionally captivating.

The script was shot over two full days in a wide variety of locations around the west side of the Twin Cities.

Watch Old to New >