Launch
crown.edu
The Problem
Crown's website was behind the times, inaccurate, and riddled with UI problems that made the website difficult to navigate.
Solution
We designed and launched a new 300+ page WordPress with an innovative user experience to meet each end-user.
Visit crown.eduThe team spent weeks doing research in an attempt to simplify. Wireframes were created in XD to model the look and feel and test the solutions.
We hired an external development house – SeaDev. I worked with the development team to create custom solutions to bring our vision to life.
I led my team to create all the copy and imagery while ensuring quality control on the finalized pages. We then continued updates after launch.
Main Features
Navigation
Intuitive navigation
Based on user personas, the navigation guides each user to the relevant information quickly and simply.
Look + Feel
Tech meets Edu
The updated look and feel reflected the Crown brand update and marries the look and feel of high tech with the outdated space of education.
In the Details
Sophisticated Backend
A complicated system was necessary to make the website feel fluid and straightforward, which connected 7 different sites to appear as a single unified site. This pushed the developers to utilize plugins and develop customized solutions to create an eloquent solution.
Relevant Content
All copy and imagery were written and reviewed by my team to provide updated and relevant content to each user type. This sometimes required pages to be duplicated with slight content changes to speak to every type of user directly. In addition, photos were either taken or found to bring the website to life.
The Nook
We designed an information hub named The Nook that could serve as an SEO hub. Our SEO strategy centered around writing articles with under-utilized keywords to improve rankings. Further, this site was built with a unique look and feel to serve as a gateway for new users to interact with the Crown brand.
See the new site
The Payoff
The result was phenomenal. The website redesign was essential in propelling the brand beyond typical edu standards.
With a simplified UX, prospective students, online students, alumni, and parents were all able to navigate relevant information more quickly – resulting in incredible gains.
increase in web visibility
Over the previous website
lead increase
While reducing cost by 73%
